“The alternative to good design is bad design, not no design at all.”

“Good design is obvious. Great design is transparent.”

“aesthetic isn't simply about good design for good design's sake.”

“Learning to design is, first of all, learning to see. Designers see more, and more precisely. This is a blessing and a curse — once we have learned to see design, both good and bad, we cannot un-see. The downside is that the more you learn to see, the more you lose your ‘common’ eye, the eye you design for. This can be frustrating for us designers when we work for a customer with a bad eye and strong opinions. But this is no justification for designer arrogance or eye-rolling. Part of our job is to make the invisible visible, to clearly express what we see, feel and do. You can‘t expect to sell what you can’t explain.”

“If more designers had bad backs, we would have more good chairs.”

“Designing a product is designing a relationship.”