“So what exactly is HOW? For many, business and life has always been about the pursuit of What: “What do we do? What’s on the agenda? What do we need to accomplish?” Whats are commodities; they are easily duplicated or reverse-engineered and delivered faster and at a lower cost by someone else. How is a philosophy. It's a way of thinking about individual and organizational behavior. And How we do what we do – our behavior – has become today’s greatest source of our advantage. In this world, How is no longer a question, but the answer to what ails us as people, institutions, companies, nations. How we behave, how we consume, how we build trust in our relationships and how we relate to others provides us with the power to not just survive, but thrive and endure.”

“What do we, as a nation, care about books? How much do you think we spend altogether on our libraries, public or private, as compared to what we spend on our horses?”

“Why is choice powerful, and where does its power come from? Do we all choose in the same way? What is the relationship between how we choose and who we are? Why are we so often disappointed by our choices, and how do we make the most effective use of the tool of choice?How much control do we have over our everyday choices? How do we choose when our options are practically unlimited? Should we ever let others choose for us, and if yes, who and why?”

“In our relationships, how much can we allow them to become new, and how much do we cling to what they used to be yesterday?”

“Why do we love to grind our axes so much? How does schlepping that heavy load of medieval weaponry around affect those we encounter in our daily routines? What if it makes us more likely to provoke others?What is so appealing about grinding our axes anyway? Why is it so difficult to stop? How would we interact with people differently if we didn’t do it?What other tools might we cultivate if most of us were willing to lay down our axes, even just for a little while? How much more energy might we have if we weren’t so encumbered?What would you do with that energy?”

“We all like to think the world ends when we do. The truth is our acquaintances, our friends, and our loved ones all live on, and through them, so do we. It's not about what you had, but what you gave. It's not about how you looked, but how you lived. And it's not just about being remembered. It's about giving people a good reason to remember you.”