“It is asked whether, in fact, the leader makes propaganda, or whether propaganda makes the leader. There is a widespread impression that a good press agent can puff up a nobody into a great man. The answer is the same as that made to the old query as to whether the newspaper makes public opinion or whether public opinion makes the newspaper. There has to be fertile ground for the leader and the idea to fall on. But the leader also has to have some vital seed to sow. To use another figure, a mutual need has to exist before either can become positively effective. Propaganda is of no use to the politician unless he has something to say which the public, consciously or unconsciously, wants to hear.”

“A good American makes propaganda for whatever existence has forced him to become.”

“President Wilson says a leader must treat public opinion the way a sailor deals with the wind, using it to blow the ship in one direction or another, but never trying to go directly against it.”

“A true leader is not meant to be greeted with unanimous praise by his people. A leader is meant to be questioned, to be suspect, to be hated. If he is not, then one can easily assume that either he has not challenged his abilities as a leader by making a decision that creates a split between the people, or he is forcing his subjects to bow before him.”

“A nation which has forgotten the quality of courage which in the past has been brought to public life is not as likely to insist upon or regard that quality in its chosen leaders today - and in fact we have forgotten.”

“In today's world, we look at our presidents, our prime ministers, our princes and our potentates,and we describe them as our leaders. But they're not. They're merely our rulers.The leaders are the people who change the minds and stimulate the imaginations of the public,whether children or adults. That means the moviemakers, the people who make TV shows, the entertainment people in the business.”