“Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.”

“To me, the conclusion that the public has the ultimate responsibility for the behavior of even the biggest businesses is empowering and hopeful, rather than disappointing. My conclusion is not a moralistic one about who is right or wrong, admirable or selfish, a good guy or a bad guy. My conclusion is instead a prediction, based on what I have seen happening in the past. Businesses have changed when the public came to expect and require different behavior, to reward businesses for behavior that the public wanted, and to make things difficult for businesses practicing behaviors that the public didn't want. I predict that in the future, just as in the past, changes in public attitudes will be essential for changes in businesses' environmental practices.”

“The fact is that our Union rests upon public opinion and can never be cemented by the blood of its citizens...If it can not live in the affections of its people, it must die.”

“When modern sociologists talk of the necessity of accommodating one's self to the trend of the time, they forget that the trend of the time at its best consists entirely of people who will not accommodate themselves to anything. At its worst it consists of many millions of frightened creatures all accommodating themselves to a trend that is not there. And that is becoming more and more the situation...Every man speaks of public opinion, and means by public opinion, public opinion minus his opinion.”

“The force of public opinion cannot be resisted when permitted freely to be expressed. The agitation it produces must be submitted to.”

“Women must show their public face. We must help to work out our own community problems. We must insist on having equal voices and equal responsibilities. . . In large part, success depends on changing minds at home, in the streets, and at the workplace - not just in legislatures and in the courts. Each and every one of us has and important role to play in completing that task.”