“Do I really deserve this pleasure? This is American, too-the insecurity about whether we have earned our happiness.”

“This is very American, too - the insecurity about whether we have earned our happiness. Planet Advertising in America orbits completely around the need to convince the uncertain consumer that yes, you have actually warranted a special treat. This Bud's for You! You Deserve a Break Today! Because You're Worth It! You've Come a Long Way, Baby! And the insecure consumer thinks, Yeah! Thanks! I AM gonna go buy a six-pack, damn it! Maybe even two six-packs! And then comes the reactionary binge. Followed by the remorse. Such advertising campaigns would probably not be as effective in the Italian culture, where people already know that they are entitled enjoyment in this life. The reply in Italy to "You Deserve a Break Today" would probably be, Yeah, no duh. That's why I'm planning on taking a break at noon, to go over to you house and sleep with your wife.”

“Happiness does not have to be deserved, earned, worked for or paid for; it simply has to be accepted.”

“Where do we get the energy to keep on hoping and praying that things will get better? What makes us believe we DESERVE a happy life to begin with? Is this just an American phenomenon? We just assume that we are entitled to happiness? And when we do get the things we wished so hard for, are we happy? Or do we just want more...? And what about people in less developed countries who's lives are REALLY hard? People who live in places where infant death, widespread disease, rape, general oppression, poverty and starvation are the norm. Why do THEY keep going? Do they hope for happiness too, or do they think there are no other options but to keep living. I need to know.”

“Generally speaking, though, Americans have an inability to relax into sheer pleasure. Ours is an entertainment-seeking nation, but not necessarily a pleasure-seeking one. Americans spend billions to keep themselves amused with everything from porn to theme parks to wars, but that's not exactly the same thing as quiet enjoyment. Americans work harder and longer and more stressful hours than anyone in the world today. But...we seem to like it. Alarming statistics back this observation up, showing that many Americans feel more happy and fulfilled in their offices than they do in their own homes. Of course, we all inevitably work too hard, then we get burned out and have to spend the whole weekend in our pajamas, eating cereal straight out of the box and staring at the TV in a mild coma (which is the opposite of working, yes, but not exactly the same thing as pleasure). Americans don't really know how to do NOTHING. This is the cause of that great sad American stereotype-the overstressed executive who goes on vacation but who cannot relax.”

“I'm not sure that insecurity is a good enough excuse for that sort of behavior. We're all insecure, and I really think he's old enough to have discovered the reasons behind his insecurity, and do something about them."...Lucy”