“It was Joss Whedon's Buffy the Vampire Slayer (the television series, 1997-2003, not the lackluster movie that preceded it) that blazed the trail for Twilight and the slew of other paranormal romance novels that followed, while also shaping the broader urban fantasy field from the late 1990s onward. Many of you reading this book will be too young to remember when Buffy debuted, so you'll have to trust us when we say that nothing quite like it had existed before. It was thrillingly new to see a young, gutsy, kick-ass female hero, for starters, and one who was no Amazonian Wonder Woman but recognizably ordinary, fussing about her nails, her shoes, and whether she'd make it to her high school prom. Buffy's story contained a heady mix of many genres (fantasy, horror, science-fiction, romance, detective fiction, high school drama), all of it leavened with tongue-in-cheek humor yet underpinned by the serious care with which the Buffy universe had been crafted. Back then, Whedon's dizzying genre hopping was a radical departure from the norm-whereas today, post-Buffy, no one blinks an eye as writers of urban fantasy leap across genre boundaries with abandon, penning tender romances featuring werewolves and demons, hard-boiled detective novels with fairies, and vampires-in-modern-life sagas that can crop up darn near anywhere: on the horror shelves, the SF shelves, the mystery shelves, the romance shelves.”

“YA stories feature a young adult protagonist or protagonists and usually focus on that character’s journey toward maturity (the tradition of the Bildungsroman.). Learning about love / relationships is an important part of that stage in our lives, so it’s not surprising so many writers are building strong romantic elements into their YA stories. I don’t remember quite such an emphasis on romance in the books my children read as young adults, so I do think the approach has changed. Within my genre of fantasy, there’s been an upsurge of paranormal romance, partly generated by the Twilight books, but also reflecting the popularity of this sub-genre with adult readers. There are far more female fantasy writers (and female fantasy readers) than there were, say, twenty years ago, and perhaps female writers are more confident about including a good love story in a fantasy novel.(2012 Interview by Helen Lowe: The Supernatural Underground: An Interview with Juliet Marillier Discussing "Shadowfell".)”

“Literature is the extant body of written art. All novels belong to it.The value judgement concealed in distinguishing one novel as literature and another as genre vanishes with the distinction.Every readable novel can give true pleasure. Every novel read by choice is read because it gives true pleasure.Literature consists of many genres, including mystery, science fiction, fantasy, naturalism, realism, magical realism, graphic, erotic, experimental, psychological, social, political, historical, bildungsroman, romance, western, army life, young adult, thriller, etc., etc…. and the proliferating cross-species and subgenres such as erotic Regency, noir police procedural, or historical thriller with zombies.Some of these categories are descriptive, some are maintained largely as marketing devices. Some are old, some new, some ephemeral.Genres exist, forms and types and kinds of fiction exist and need to be understood: but no genre is inherently, categorically superior or inferior.(Hypothesis on Literature vs. Genre)”

“Then you have this other phenomena of the paranormal romance. It's all the benefits of being a vampire without the sacrifices. By the gods, Meyer's vampires walk around sparkling in the daylight and some are vegetarians. But this phenomenon is also tied to a lot of our communal fears. Fear of aging. Fear of fading youth. Fear of loneliness. But whereas the classic motifs are more concerned with confronting and overcoming our fears, the fears of the paranormal romance genre become twisted fantasies of denial. The idea of staying young, attractive and powerful for eternity feeds into the modern self-absorbed ethos.”

“Buffy's high school was built on top of a vortex of evil, the Hellmouth. And whose wasn't?”

“When your mom noticed me watching a Buffy rerun on the little TV on the doorman desk one slow night on the job, she admitted that watching Buffy was her shared solace with you after your dad left. She told me how you cry and cry for Buffy. You cry when Angel shows up to be Buffy's prom date even though they'd already recognized the futility of their true love and broken up. You cry when Buffy's mom is taken away by natural instead of supernatural causes. You cry when seasons six and seven really don't reflect the quality of seasons one through five except for the musical episode.”