“Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (...) Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading.”

“Magic is a kind of energy. It is given shape by human thoughts and emotions, by imagination. Thoughts define that shape—and words help to define those thoughts. That’s why wizards usually use words to help them with their spells. Words provide a sort of insulation as the energy of magic burns through a spell caster’s mind.”

“Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty. A printed work which cannot be read becomes a product without purpose.”

“Good typography can help your reader devote less attention to the mechanics of reading and more attention to your message. Conversely, bad typography can distract your reader and undermine your message.”

“The function of a book is to provide a reading experience.”

“Books are frozen voices, in the same way that musical scores are frozen music. The score is a way of transmitting the music to someone who can play it, releasing it into the air where it can once more be heard. And the black alphabet marks on the page represent words that were once spoken, if only in the writer’s head. They lie there inert until a reader comes along and transforms the letters into living sounds. The reader is the musician of the book: each reader may read the same text, just as each violinist plays the same piece, but each interpretation is different.”