“We say it’s a modern American Western - two gunslingers who ride into town, fight the bad guys, kiss the girl and ride out into the sunset again. And we were always talking from the very beginning that if you’re going to have cowboys, they need a trusty horse. —Eric Kripke on the decision to add the Impala”

“The last time somebody pointed out that cowboys ride horses, not tricycles, I shot him. Of course, I waited until another gunslinger gunned him down, but nevertheless, I still shot him.”

“Let him ride a horse. He's a cowboy ain't he?”

“In riding a horse, we borrow freedom”

“Be like a sparrow aspiring to be an ostrich, and I’ll be like a cowboy with no horse looking for a speedy land runner to ride.”

“The world is like a ride in an amusement park. And when you choose to go on it you think it's real because that's how powerful our minds are. And the ride goes up and down and round and round. It has thrills and chills and it's very brightly coloured and it's very loud and it's fun, for a while. Some people have been on the ride for a long time and they begin to question: "Is this real, or is this just a ride?" And other people have remembered, and they come back to us, they say, "Hey, don't worry, don't be afraid, ever, because this is just a ride." And we kill those people.”