“Try to turn as many soft, aspirational goals as possible into success criteria, and make them specific enough that you can actually tell whether or not you've met them.”

“For most people, language is our primary interface with each other and with the external world.”

“Is magic not enough to live for?" Widget asks."Magic," the man in the grey suit repeats, turning the word into a laugh. "This is not magic. This is the way the world is, only very few people take the time to stop and note it. Look around you," he says, waving a hand at the surrounding tables. "Not a one of them even has an inkling of the things that are possible in this world, and what's worse is that none of them would listen if you attempted to enlighten them. They want to believe that magic is nothing but clever deception, because to think it real would keep them up at night, afraid of their own existence.""But some people can be enlightened," Widget says.”

“That's just the thing, I love so many of our book boyfriends, ALL of them actually." -Scarlett”

“Secrets have power. And that power diminishes when they are shared, so they are best kept and kept well. Sharing secrets, real secrets, important ones, with even one other person, will change them. Writing them down is worse, because who can tell how many eyes might see them inscribed on paper, no matter how careful you might be with it. So it's really best to keep your secrets when you have them, for their own good, as well as yours.”

“Someone needs to tell those tales. When the battles are fought and won and lost, when the pirates find their treasures and the dragons eat their foes for breakfast with a nice cup of Lapsang souchong, someone needs to tell their bits of overlapping narrative. There's magic in that. It's in the listener, and for each and every ear it will be different, and it will affect them in ways they can never predict. From the mundane to the profound. You may tell a tale that takes up residence in someone's soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows what they might do because of it, because of your words. That is your role, your gift. Your sister may be able to see the future, but you yourself can shape it, boy. Do not forget that... there are many kinds of magic, after all.”

“This isn’t a thrift store… We’re not selling them something less expensive, we’re selling them something more special. We have to tell them the story of what we’re showing them. And then we have to show them how they can be the new heroine in the story.”