“There is no desire that anyone holds for any other reason than that they believe they will feel better in the achievement of it. Whether it is a material object, a physical state of being, a relationship, a condition, or a circumstance - at the heart of every desire is the desire to feel good. And so, the standard of success in life is not the things or the money - the standard of success is absolutely the amount of joy you feel.”

“There’s only one thing worse than not satisfying a desire. And that is not to feel any desire.”

“You have no choice about your capacity to feel that something is good for you or evil, but what you will consider good or evil, what will give you joy or pain, what you will love or hate, desire or fear, depends on your standard of value.”

“Be aware that how you feel has a direct impact on your thinking process. When we set standards for ourselves they seem objective, but standards and goal-setting are totally subjective and personal." From The Biology of Success.”

“I wonder what it feels like to have no desires left because you have satisfied them all, smothered them with money even before they are born. Is an existence without desire very desirable? And is the poverty of desire better than rank poverty itself?”

“You must find another reason to work, other than the desire for success or recognition. It must come from another place.”