“Some PR is about getting information about a great product or thingy out to the people who would enjoy it, while other PR is about creating a web of lies that conceals the fact that your company harnesses the energy produced by rape and uses it to make a chemical that kills forests for fun. Either way, you're going to need it.”

“Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.”

“Advertising, Marketing, PR can get more people to buy your book. Only great writing can get more people to love it.”

“The purpose of influence is to "speak up for those who have no influence." (Pr.31:8) It's not about you.”

“American business at this point is really about developing an idea, making it profitable, selling it while it's profitable and then getting out or diversifying. It's just about sucking everything up. My idea was: Enjoy baking, sell your bread, people like it, sell more. Keep the bakery going because you're making good food and people are happy.”

“Weight (too much or too little) is a by-product. Weight is what happens when you use food to flatten your life. Even with aching joints, it's not about food. Even with arthritis, diabetes, high blood pressure. It's about your desire to flatten your life. It's about the fact that you've given up without saying so. It's about your belief that it's not possible to live any other way -- and you're using food to act that out without ever having to admit it. (p. 53)”