“And once, a sophomore English teacher, Mr. Watts, found out that one of his students had spent the past eight class periods carving an elaborate design into his desk. The "artwork" read: "Mr. Watts and Dickens sucks dick." Mr. Watts confronted the carver, telling him, "That's wrong!" Then Mr. Watts took the knife and crossed out the last s in sucks. "This sentence has two objects," he explained. "You need to conjugate the verb differently." And he handed the knife back.”

“Let’s all do it,” said Mr. Watts. “Close your eyes and silently recite your name.”The sound of my name took me to a place deep inside my head. I already knew that words could take you into a new world, but I didn’t know that on the strength of one word spoken for my ears only I would find myself in a room that no one else knew about. “Another thing,” Mr. Watts said. “No one in the history of your short lives has used the same voice as you with which to say your name. This is yours. Your special gift that no one can ever take from you.”

“The teacher took two long strides and stood beside Parker’s desk. Before the boy could speak, Mr. Earl threw the desktop open. For a second, he stared into it. A white glow reflected off his face.“What is this?” he said, as he reached toward the brightness. “Careful, Mr. Earl,” Parker started to say, but it was too late.The teacher screeched before lurching against the desk. He went down quickly, his feet vanishing into the desk last.”

“Marketing is not as complicated as you think, once you look behind the curtain"- Gary Watts”

“There are four simple ways for the observant to tell Mr. Croup and Mr. Vandemar apart: first, Mr. Vandemar is two and a half heads taller than Mr. Croup; second, Mr. Croup has eyes of a faded china blue, while Mr. Vandemar's eyes are brown; third, while Mr. Vandemar fashioned the rings he wears on his right hand out of the skulls of four ravens, Mr. Croup has no obvious jewelery; fourth, Mr. Croup likes words, while Mr. Vandemar is always hungry. Also, they look nothing at all alike.”

“Online magazines such as Salon, Slate, and Suck, had already made an elementary discovery: a reader staring into the equivalent of a thirty-watt bulb didn't want to confront thousands of words. The medium required a little extra white space, a sort of oasis for the optic nerve. ”