“It is not easy to convey, unless one has experienced it, the dramatic feeling of sudden enlightenment that floods the mind when the right idea finally clicks into place. One immediately sees how many previously puzzling facts are neatly explained by the new hypothesis. One could kick oneself for not having the idea earlier, it now seems so obvious. Yet before, everything was in a fog.”

“Every new idea is just a mashup or a remix of one or more previous ideas.”

“Mr. Malfoy is new to the business of having ideas, and so when he has one, he becomes proud of himself for having it. He has not yet had enough ideas to unflinchingly discard those that are beautiful in some aspects and impractical in others; he has not yet acquired confidence in his own ability to think of better ideas as he requires them. What we are seeing here is not Mr. Malfoy's best idea, I fear, but rather his only idea.”

“And for one second, it was like I could feel the timing clicking together, finally pieces falling into place.”

“Our character is composed of our ideas and our feelings: and, since it has been proved that we give ourselves neither feelings nor ideas, our character does not depend on us. If it did depend on us, there is nobody who would not be perfect. If one does not reflect, one thinks oneself master of everything; but when one does reflect, one realizes that one is master of nothing”

“Let's get one thing clear right now, shall we? There is no Idea Dump, no Story Central, no Island of the Buried Bestsellers; good story ideas seem to come quite literally from nowhere, sailing at you right out of the empty sky: two previously unrelated ideas come together and make something new under the sun. Your job isn't to find these ideas but to recognize them when they show up.”