“Just existing is where a lot of living happens.”

“I also talk a lot in Deeper Reading about the importance that confusion plays. When my students come to me, they think confusion is bad. They are wrong. Confusion is the place where learning occurs.”

“California is a fine place to live, if you happen to be an orange.”

“To become a lifelong reader, one has to do a lot of varied and interesting reading.”

“Consciousness, which is the "reflective" element of Norman's conceptual brain, handles the "higher" functions at the metaphorical tip of the very top of that complicated organ. Because consciousness pays a lot of attention to your thoughts, you tend to identify it with cognition. However, if you try to figure out exactly how you run your business or care for your family, you soon realize that you can't grasp that process just by thinking about it. As Norman puts it, "Consciousness also has a qualitative, sensory feel. If I say, 'I'm afraid,' it's not just my mind talking. My stomach also knots up.”

“Because you actually might not know what activities truly engage your attention and satisfy you, he says, it can be helpful to keep a diary of what you do all day and how you feel while doing it. Then, try to do more of what's rewarding, even if it takes an effort, and less of what isn't. Where optimal experience is concerned, he says, "'I just don't have the time' often means 'I just don't have the self-discipline.”

“Just remember one thing: regardless of how anyone chooses to define what I do for a living, I'm not selling what I'm giving you. If this isn't something you can handle, I'll understand, but I swear to you. I've never given this to anyone. I wouldn't dream of selling it, even if I could.”