“All concepts in which an entire process is semiotically concentrated elude definition; only that which has no history is definable.”

“The fateful law of human semiotics is this: that of all the objects in the entire Cosmos which the sign-user can apprehend through the conjoining of signifier and signified (word uttered and thing beheld), there is one which forever escapes his comprehension--and that is the sign-user himself...The self of the sign-user can never be grasped, because, once the self locates itself at the dead center of its world, there is no signified to which a signifier can be joined to make a sign. The self has no sign of itself. No signifier applies. All signifiers apply equally.”

“There was a definite process by which one made people into friends, and it involved talking to them and listening to them for hours at a time.”

“It has been observed that I show hardly any interest in talking about myself. It is hard for me to disentangle my own person from the social processes, the ideas and activities in which it has shared, which matter more than it does and which give it value. I do not think of myself as at all an individualist: rather as a 'personalist', in that I view human personality as a supreme value, only integrated in society and history. The experience and thought of one man have no significance that deserves to last, except in this sense.”

“The Great Khan tried to concentrate on the game: but now it was the game’s reason that eluded him. The end of every game is a gain or a loss: but of what? What were the real stakes? At checkmate, beneath the foot of the king, knocked aside by the winner’s hand, nothingness remains: a black square, or a white one. By disembodying his conquests to reduce them to the essential, Kublai had arrived at the extreme operation: the definitive conquest, of which the empire’s multiform treasures were only illusory envelopes; it was reduced to a square of planed wood.”

“This is the perennial danger which besets semiotics: what with man being preeminently the sign-using creature, and what with man using signs in everything that he does, semiotics runs the risk of being about everything and hence about nothing.”