“Good writers have two things in common: they prefer to be understood rather than admired; and they do not write for knowing and over-acute readers.”

“Twofold misjudgement. - The misfortune suffered by clear-minded and easily understood writers is that they are taken for shallow and thus little effort is expended on reading them: and the good fortune that attends the obscure is that the reader toils at them and ascribes to them the pleasure he has in fact gained from his own zeal.”

“But if you have an enemy, do not requite him evil with good, for that would put him to shame. Rather prove that he did you some good. And rather be angry than put to shame. And if you are cursed, I do not like that you want to bless. Rather join a little in the cursing.”

“When, however, you have an enemy, then do not requite him good for evil: for that would shame him. Instead, prove that he did some good for you. And rather be angry than put to shame! And when you are cursed, I do not like it that you want to bless. Rather curse a little also! And if you are done a great injustice, then quickly add five small ones. Hideous to behold is he who is obsessed with an injustice.”

“Writers whose thoughts are expressed with clarity and precision are assumed by readers to be superficial. Where the meaning is obscured, then readers give more attention and consider the fruit of their labour more valuable”

“one does not only wish to be understood when one writes; one wishes just as surely not to be understood.”

“He who knows the reader, does nothing for the reader.”