“Success in any endeavor does not happen by accident. Rather, it’s the result of deliberate decisions, conscious effort, and immense persistence...all directed at specific goals.”

“An aspirational diet will have you dreaming of success; but it’s the attachment of expectations and tangible goals that feeds the desire, persistence, and fortitude required to make the win.”

“Style, in the broadest sense of all, is consciousness. More specifically it is a consistent idiom arising spontaneously from the personality but deliberately maintained.”

“We live in a world that assumes that the quality of a decision is directly related to the time and effort that went into making it...We believe that we are always better off gathering as much information as possible an depending as much time as possible in deliberation. We really only trust conscious decision making. But there are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world. The first task of Blink is to convince you of a simple fact: decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.”

“Without conscious and deliberate effort, inertia always wins”

“In life, nothing happens by accident. Set a goal, believe in it and go all-in to achieve it.”