“Veganism is not a "sacrifice." It is a joy.”

“Ethical veganism represents a commitment to nonviolence.”

“Being vegan is not a matter of "lifestyle." It is a matter of fundamental moral obligation. Is being vegan a matter of "choice"? Only insofar as we are able to choose to ignore our moral obligations not to exploit the vulnerable.”

“Any serious social, political, and economic change must include veganism.”

“You cannot live a nonviolent life as long as you are consuming violence. Please consider going vegan.”

“If we are ever going to see a paradigm shift, we have to be clear about how we want the present paradigm to shift.We must be clear that veganism is the unequivocal baseline of anything that deserves to be called an “animal rights” movement. If “animal rights” means anything, it means that we cannot morally justify any animal exploitation; we cannot justify creating animals as human resources, however “humane” that treatment may be.We must stop thinking that people will find veganism “daunting” and that we have to promote something less than veganism. If we explain the moral ideas and the arguments in favor of veganism clearly, people will understand. They may not all go vegan immediately; in fact, most won’t. But we should always be clear about the moral baseline. If someone wants to do less as an incremental matter, let that be her/his decision, and not something that we advise to do. The baseline should always be clear. We should never be promoting “happy” or “humane” exploitation as morally acceptable.”

“Every time you drink a glass of milk or eat a piece of cheese, you harm a mother. Please go vegan.”