“Contrary to the tenets of conventional wisdom, viral ideas and campaigns were not first transmitted via the electronic media of the Internet age. Their ideological forebears lived and replicated in the host coffee-houses, inns and taverns of the early eighteenth-century.”

“We are all susceptible to the pull of viral ideas. Like mass hysteria. Or a tune that gets into your head that you keep humming all day until you spread it to someone else. Jokes. Urban legends. Crackpot religions. Marxism. No matter how smart we get, there is always this deep irrational part that makes us potential hosts for self-replicating information.”

“The belle is a product of the Deep South, which is a product of the nineteenth century and the Age of Romanticism. Virginia is a product of the eighteenth century. It's impossible to extract a belle from the Age of Reason.”

“Phut Phat knew, at an early age, that humans were an inferior breed. They were unable to see in the dark. They ate and drank unthinkable concoctions. And they had only five senses; the pair who lived with Phut Phat could not even transmit their thoughts without resorting to words.”

“They [Cops] were living in the media age, and in the media age, cops didn't get to fire their weapons. Cops were honored if they got themselves killed in the line of duty, but they were never suppose to draw their guns, not even in self-defense.”

“Hauntings are memes, especially pernicious thought contagions, social contagions that need no viral or bacterial host and are transmitted in a thousand different ways. A book, a poem, a song, a bedtime story, a grandmother's suicide, the choreography of a dance, a few frames of film, a diagnosis of schizophrenia, a deadly tumble from a horse, a faded photograph, or a story you tell your daughter.”