“Weight (too much or too little) is a by-product. Weight is what happens when you use food to flatten your life. Even with aching joints, it's not about food. Even with arthritis, diabetes, high blood pressure. It's about your desire to flatten your life. It's about the fact that you've given up without saying so. It's about your belief that it's not possible to live any other way -- and you're using food to act that out without ever having to admit it. (p. 53)”

“It's about personal development. It's about creating your own character and pushing it to the limit. It's about pushing yourself so far out of your own and everybody else's idea of who you are and what you're capable of, that you no longer believe in limits. It's about reaching beyond your so-called potential, because your potential is never where you or anyone else expects it to be, not even close. It's about being able to say with the last breath of your life “I used all my potential and all my talents and pushed myself to the limit. I could not have fought any harder.”

“Life isn't about keeping score. It's not about how many people call you and it's not about who you've dated, are dating, or haven't dated at all. It isn't about who you've kissed, what sport you play, or which guy or girl likes you. It's not about your shoes or your hair or the color of your skin or where you live or go to school. In fact, it's not about grades, money, clothes, or colleges that accept you or not. Life isn't about if you have lots of friends, or if you are alone, and it's not about how accepted or unaccepted you are. Life just isn't about that. But life is about who you love and who you hurt. It's about how you feel about yourself. It's about trust, happiness, and compassion. Life is about avoiding jealousy, overcoming ignorance, and building confidence. It's about what you say and what you mean. It's about seeing people for who they are and not what they have. Most of all, it is about choosing to use your life to touch someone else's in a way that could never have been achieved otherwise. These choices are what life's about.”

“Much of our food system depends on our not knowing much about it, beyond the price disclosed by the checkout scanner; cheapness and ignorance are mutually reinforcing. And it's a short way from not knowing who's at the other end of your food chain to not caring–to the carelessness of both producers and consumers that characterizes our economy today. Of course, the global economy couldn't very well function without this wall of ignorance and the indifference it breeds. This is why the American food industry and its international counterparts fight to keep their products from telling even the simplest stories–"dolphin safe," "humanely slaughtered," etc.–about how they were produced. The more knowledge people have about the way their food is produced, the more likely it is that their values–and not just "value"–will inform their purchasing decisions.”

“Addiction isn't about using drugs. It's about what the drug does to your life.”

“At the end of the day, it's not about what you have or even what you've accomplished. It's about what you've done with those accomplishments. Its about who you've lifted up, who you've made better. It about what you've given back" (23).”