“Advertising is the rattling of a stick inside a swill bucket. ”

“The interesting thing about the New Albion was that it was so completely modern in spirit. There was hardly a soul in the firm who was not perfectly well aware that publicity - advertising - is the dirtiest ramp that capitalism has yet produced. In the red lead firm there had still lingered certain notions of commercial honour and usefulness. But such things would have been laughed at in the New Albion. Most of the employees were the hard-boiled, Americanized, go-getting type to whom nothing in the world is sacred, except money. They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket. And yet beneath their cynicism there was the final naivete, the blind worship of the money-god.”

“People pay money to go in there and that row thrown at them? Could stick your head in a bucket and whack it with a stick for free...”

“Everything and all of them were being rattled around like peas inside an enormous rattle that was being rattled by a mad giant who refused to stop.”

“What did grown men see in the rattle of sticks, the slashing of steel over ice and hockey sweaters worn way beyond funk?”

“When you are relaxed about where you are at in life, things tend to flow more fluidly. It is as if you poke three holes in a bucket of water. The same amount of water is going to flow out the holes whether you let it flow or you shake the bucket. The difference is the amount of turmoil on the inside of the bucket!”