“Big Brother is Watching You.”

“It was one of those pictures which are so contrived that the eyes follow you about when you move. BIG BROTHER IS WATCHING YOU, the caption beneath it ran.”

“Does Big Brother exist?""Of course he exists. The Party exists. Big Brother is the embodiment of the Party." "Does he exist in the same way as I exist?""You do not exist.”

“He loved Big Brother.”

“Winston Smith: Does Big Brother exist?O'Brien: Of course he exists.Winston Smith: Does he exist like you or me?O'Brien: You do not exist.”

“But it was alright, everything was alright, the struggle was finished. He had won the victory over himself. He loved Big Brother.”

“Partly it was a sort of hymn to the wisdom and majesty of Big Brother, but still more it was an act of self-hypnosis, a deliberate drowning of consciousness by means of rhythmic noise.”