“It was one of those pictures which are so contrived that the eyes follow you about when you move. BIG BROTHER IS WATCHING YOU, the caption beneath it ran.”

“Big Brother is Watching You.”

“Does Big Brother exist?""Of course he exists. The Party exists. Big Brother is the embodiment of the Party." "Does he exist in the same way as I exist?""You do not exist.”

“Winston Smith: Does Big Brother exist?O'Brien: Of course he exists.Winston Smith: Does he exist like you or me?O'Brien: You do not exist.”

“When you make love you're using up energy; and afterwards you feel happy and don't give a damn for anything. They can't bear you to feel like that. They want you to be bursting with energy all the time. All this marching up and down and cheering and waving flags is simply sex gone sour. If you're happy inside yourself, why should you get excited about Big Brother and the Three-Year Plans and the Two Minutes Hate and all the rest of their bloody rot?”

“If you kept the small rules, you could break the big ones.”

“He loved Big Brother.”