“I am loyal to my beloved Joffrey. (Sansa)No doubt. As loyal as a deer surrounded by wolves. (Tyrion)Lions, she whispered without thinking.”

“She has the blood of a wolf," said Joffrey. "And you have the wits of a goose," said Tyrion.”

“A chorus of tough southern belles whispered, You need a loyal husband around here. Loyal to you, loyal to your family, loyal to your land.I added, Good in bed, smart, and romantic. Politically, socially, and religiously compatible. And he had to want children.”

“Let no one think of me that I am humble or weak or passive; let them understand I am of a different kind: dangerous to my enemies, loyal to my friends. To such a life glory belongs.”

“He pushed himself to his feet. “Don’t lie, Sansa. I am malformed, scarred, and small, but…” she could see him groping “…abed, when the candles are blown out, I am made no worse than other men. In the dark, I am the Knight of Flowers.” He took a draught of wine. “I am generous. Loyal to those who are loyal to me. I’ve proven I’m no craven. And I am cleverer than most, surely wits count for something. I can even be kind. Kindness is not a habit with us Lannisters, I fear, but I know I have some somewhere. I could be… I could be good to you.”

“Many companies expect loyal customers without providing loyal service. This has been the visionary failure of countless corporations.”