“Promote, then, as an object of primary importance, institutions for the general diffusion of knowledge. In proportion as the structure of a government gives force to public opinion, it is essential that public opinion should be enlightened.”

“Public opinion is the worst of all opinions.”

“People said it because other people said it. They did not know why it was being said and heard everywhere. They did not give or ask for reasons. 'Reason,' Dr. Pritchett had told them, 'is the most naive of all superstitions.' 'The source of public opinion?' said Claude Slagenhop in a public radio speech. 'There is no source of public opinion. It is spontaneously general. It is a reflex of the collective instinct of the collective mind.”

“The primary purposes of the political pamphlets of the early 1700s were neither to enlighten nor educate the masses, but to incite partisan conversation and spread commensurate ideas . . . Facts were not permitted to fetter the views they espoused, and the restraints of objective journalistic credibility were discarded by pamphleteers bent on promoting subjective slant to an insatiable general public for whom political dissonance was an integral part of social interaction.”

“But there was no room at the inn"; the inn is the gathering place of public opinion; so often public opinion locks its doors to the King.”

“The key obstacle to reforming aid is public opinion.. Public opinion drives them into the "I care" photo opportunities that dominate aid.”