“PREFACE PROBLEM: Nobody reads prefaces.SOLUTION: Call the preface Chapter 1.NEW PROBLEM CREATED BY SOLUTION: Chapter 1 is boring.RESOLUTION: Throw away Chapter 1 and call Chapter 2 Chapter 1.”
“Leadership is familiar, but not well understood.”
“It does not matter whether you win or lose, what matters is whether I win or lose!”
“I withdrew a small card from the pouch. The front of it was filled with lines of elegant, hand-lettered script. "What does it say?" Dad asked, leaning forward. "The Four Remembers of Life," I read. "Number one: Remember, you are unique. Number two: Remember, there is purpose to your life. Number three: Remember you are free to choose what you are and what you become. And number four: Remember, you are not alone.”
“They've named the well after you.""How did they know my name?""They don't. They invented one.”
“Which do you hate more: breaking your word or dying?""I don't know. I've never done either.”