“Avoiding guilt is not the same as making rational decisions.”

“Time and again, we let the fear of loss overpower rational decision-making and often make ourselves worse off just to avoid a potential loss. Psychologists call this loss aversion, and it means we often tend to prefer avoiding losses at the expense of acquiring gains.”

“Thinking. A process by which I use my brain to make a rational decision.”

“Standard economics assumes that we are rational... But, as the results presented in this book (and others) show, we are far less rational in our decision making... Our irrational behaviors arevneither random nor senseless- they are systematic and predictable. We all make the same types of mistakes over and over, because of he basic wiring of our brains.-pg. 239”

“Guilt isn't always a rational thing, Clio realized. Guilt is a weight that will crush you whether you deserve it or not.”

“No better way to avoid making a decision than burying yourself in a big fat book.” (p. 105).”