“[I]f Modi is toast, it will in one sense be a tremendous pity. In his way, he represents a third generation in cricket's governance. For a hundred years and more, cricket was run by administrators, who essentially maintained the game without going out of their way to develop it. More recently it has been run by managers, with just an ounce or two of strategic thought. Modi was neither; he was instead a genuine entrepreneur. He has as much feeling for cricket as Madonna has for madrigals, but perhaps, because he came from outside cricket's traditional bureaucratic circles, he brought a vision and a common touch unexampled since Kerry Packer.”

“Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.”

“[F]or all its reputation for conservatism, cricket in its history has demonstrated a remarkable capacity for innovation. What game has survived subjection to such extraordinary manipulations, having been prolonged to 10 days (in Durban 70 years ago), truncated to as few as 60 balls (in Hong Kong every year), and remained recognisable in each instance?”

“The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.”

“Tavaré played 30 Tests for England between 1980 and 1984, adding a final cap five years later. He filled for much of that period the role of opening batsman, even though the bulk of his first-class career was spent at Nos. 3 and 4. He was, in that sense, a typical selection in a period of chronic English indecision and improvisation, filling a hole rather than commanding a place. But he tried—how he tried. Ranji once spoke of players who 'went grey in the service of the game'; Tavaré, slim, round-shouldered, with a feint moustache, looked careworn and world-weary from the moment he graduated to international cricket.”

“The risk is, as ever, that the hyperbole of IPL will simply smother the cricket; perhaps the members of the IPL's cheer squad should stop listening to each other and start listening to themselves.”

“Batting, for once, in his accustomed slot at No. 3, Tavaré took his usual session to get settled, but after lunch opened out boldly. He manhandled Bruce Yardley, who'd hitherto bowled his offbreaks with impunity. He coolly asserted himself against the pace bowlers, who'd elsewhere given him such hurry. I've often hoped on behalf of cricketers, though never with such intensity as on that day, and never afterwards have I felt so validated. Even his failure to reach a hundred was somehow right: life, I was learning, never quite delivered all the goods. But occasionally—just occasionally—it offered something to keep you interested.”