“Nearly 30 years since his only tour of Australia, mention of Tavaré still occasions winces and groans. Despite its continental lilt, his name translates into Australian as a very British brand of obduracy, that Trevor Baileyesque quality of making every ditch a last one.”

“Tavaré played 30 Tests for England between 1980 and 1984, adding a final cap five years later. He filled for much of that period the role of opening batsman, even though the bulk of his first-class career was spent at Nos. 3 and 4. He was, in that sense, a typical selection in a period of chronic English indecision and improvisation, filling a hole rather than commanding a place. But he tried—how he tried. Ranji once spoke of players who 'went grey in the service of the game'; Tavaré, slim, round-shouldered, with a feint moustache, looked careworn and world-weary from the moment he graduated to international cricket.”

“Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.”

“The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.”

“Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.”

“As an ersatz opening batsman, Tavaré did not so much score runs as smuggle them out by stealth.”

“Batting, for once, in his accustomed slot at No. 3, Tavaré took his usual session to get settled, but after lunch opened out boldly. He manhandled Bruce Yardley, who'd hitherto bowled his offbreaks with impunity. He coolly asserted himself against the pace bowlers, who'd elsewhere given him such hurry. I've often hoped on behalf of cricketers, though never with such intensity as on that day, and never afterwards have I felt so validated. Even his failure to reach a hundred was somehow right: life, I was learning, never quite delivered all the goods. But occasionally—just occasionally—it offered something to keep you interested.”