“There has appeared in our time a particular class of books and articles which I sincerely and solemnly think may be called the silliest ever known among men... these things are about nothing; they are about what is called Success. On every bookstall, in every magazine, you may find works telling people how to succeed. They are books showing men how to succeed in everything; they are written by men who cannot even succeed in writing books. To begin with, of course, there is no such thing as Success. Or, if you like to put it so, there is nothing that is not successful. That a thing is successful merely means that it is; a millionaire is successful in being a millionaire and a donkey in being a donkey... I really think that the people who buy these books (if any people do buy them) have a moral, if not a legal, right to ask for their money back.”

“If you want to succeed at whist, either be a good whist-player, or play with marked cards. You may want a book about jumping; you may want a book about whist; you may want a book about cheating at whist. But you cannot want a book about Success...You may want to jump or to play cards; but you do not want to read wandering statements to the effect that jumping is jumping, or that games are won by winners.”

“Efficiency," of course, is futile .... It has no philosophy for incidents before they happen; therefore it has no power of choice. An act can only be successful or unsuccessful when it is over; if it is to begin, it must be, in the abstract, right or wrong. There is no such thing as backing a winner; for he cannot be a winner when he is backed. There is no such thing as fighting on the winning side; one fights to find out which is the winning side. If any operation has occurred, that operation was efficient.... A man who thinks much about success must be the drowsiest sentimentalist; for he must be always looking back. If he only likes victory he must always come late for the battle. For the man of action there is nothing but idealism.”

“I said to him, "Shall I tell you where the men are who believe most in themselves? For I can tell you. I know of men who believe in themselves more colossally than Napoleon or Caesar. I know where flames the fixed star of certainty and success. I can guide you to the thrones of the Super-men. The men who really believe in themselves are all in lunatic asylums.”

“People talk of the pathos and failure of plain women; but it is a more terrible thing that a beautiful woman may succeed in everything but womanhood.”

“Like every book I never wrote, it is by far the best book I have ever written.”

“ask yourself how many people you have met who grumbled at a thing as incurable, and how many who attacked it as curable? How many people we have heard abuse the British elementary schools, as they would abuse the British climate? How few have we met who realized that British education can be altered, but British weather cannot?...For a thousand that regret compulsory education, where is the hundred, or the ten, or the one, who would repeal compulsory education? …At the beginning of our epoch men talked with equal ease about Reform and Repeal. Now everybody talks about reform; nobody talks about repeal.”