“Research shows that most of the decisions are made within the first four minutes, far too soon for personality and intelligence to be properly assessed. Among the characteristics that emerge as favorable are self-assurance, eye contact, enthusiasm, cologne, a firm handshake and spectacles. Humour may be beneficial but not if it comes across as smart-arse, competitive or hostile.”

“The eyes are the most powerful social signalers that we have and hence are sometimes called 'the windows of the soul' One of the key elments of what is called 'social skills training' is getting just the right amount of eye contact. Too little and we come across as shy and awkward; too much and we seem rude.”

“A man's decision has an important effect upon how others will react to him. Although the impression gained is immediate and felt as instinctive, it actually derives from assessments made about what his motives are and what kind of person he is.”

“Talk with a comfortable tempo - too fast sounds nervous and you might lose the audience, too slow can come across as dull-witted.”

“Eye contact can be used either as a means of seeking intimacy or as an attempt to intimidate.”

“Research shows that women do judge status by the car men drive. Luxury cars convey high status. When a woman drives a sports car, it is perceived as a slightly aggressive show of independence and can be intimidating to a man.”

“Research confirms that we are more comfortable with people who are familiar looking, whether we know them very well or have not previously met them.”