“Talk with a comfortable tempo - too fast sounds nervous and you might lose the audience, too slow can come across as dull-witted.”

“The eyes are the most powerful social signalers that we have and hence are sometimes called 'the windows of the soul' One of the key elments of what is called 'social skills training' is getting just the right amount of eye contact. Too little and we come across as shy and awkward; too much and we seem rude.”

“Research shows that most of the decisions are made within the first four minutes, far too soon for personality and intelligence to be properly assessed. Among the characteristics that emerge as favorable are self-assurance, eye contact, enthusiasm, cologne, a firm handshake and spectacles. Humour may be beneficial but not if it comes across as smart-arse, competitive or hostile.”

“Regardless of expense, the way we are dressed can show how much pride we take in ourselves and how we value cleanliness. The impression given can range from careless and sloppy to precious and obsessional. Perhaps the most important thing is to be appropriate; we are generally most comfortable when wearing the right thing for the occasion.”

“Research confirms that we are more comfortable with people who are familiar looking, whether we know them very well or have not previously met them.”

“Eye contact can be used either as a means of seeking intimacy or as an attempt to intimidate.”

“The reason we can assess people so rapidly is that we compare what we see before us with a set of previously established stereotypes - expectations based on what we have been told and what we have gained from past experience. Usually there is some element of truth in these stereotypes but they can also be misleading.”