“Burying ourselves in the cultivation of a single talent is now ill advised. What we need are lots of little projects, sent out into different parts of the world, by means of many media. Thus do we carry on that irreplaceably useful conversation between now and next.”

“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give it a try....Most consumers engage in variety seeking, in any case. Why not invite them to pursue it within a purchase instead of across purchases?”

“People who escape familiar groups and make contact with unfamiliar ones becomes smarter and more creative. They have what Ronald Burt calls a "vision advantage." They are no longer captives of their cultures.”

“No. I believe in free will. I think we make our own decisions and carry out our own actions. And our actions have consequences. The world is what we make it. But I think sometime we can ask God to help us and He will. Sometime I think He looks down and say, 'Wow, look what those idiots are up to now. I guess I better help them along a little'.”

“For us what was killing was how nothing had changed. We'd been waiting to be transformed, and now here we were, back in our old life.”

“My memories are not books. They are only stories that I have been over so many times in my head that I don't know from one day to the next what's remembered and what's made up. Like when you memorize a poem, and for one small unimportant part you supply your own words. The meaning's the same, the meter's identical. When you read the actual version you can never get it into your head that it's right and you're wrong.”

“We are the hands and eyes and ears, the sensitive probing feelers through which the emergent, intelligent universe comes to know its own form and purpose. We bring the thunderbolt of meaning and significance to unconscious matter, blank paper, the night sky. We are already divine magicians, already supergods. Why shouldn't we use all our brilliance to leap in as many single bounds as it takes to a world beyond ours, threatened by overpopulation, mass species extinction, environmental degradation, hunger, and exploitation? Superman and his pals would figure a way out of any stupid cul-de-sac we could find ourselves in - and we made Superman, after all. All it takes is that one magic word.”