“People who escape familiar groups and make contact with unfamiliar ones becomes smarter and more creative. They have what Ronald Burt calls a "vision advantage." They are no longer captives of their cultures.”

Grant McCracken
Dreams Neutral

Explore This Quote Further

Quote by Grant McCracken: “People who escape familiar groups and make conta… - Image 1

Similar quotes

“Burying ourselves in the cultivation of a single talent is now ill advised. What we need are lots of little projects, sent out into different parts of the world, by means of many media. Thus do we carry on that irreplaceably useful conversation between now and next.”


“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give it a try....Most consumers engage in variety seeking, in any case. Why not invite them to pursue it within a purchase instead of across purchases?”


“Grief lasts longer than sympathy, which is one of the tragedies of the grieving.”


“Ordinary-size people, they don't know: their lives have been rehearsed and rehearsed by every single person who ever lived before them, inventions and improvements and unimportant notions each generation, each year. In 600BC somebody did something that makes your life easier today; in 1217, 1892.”


“But you cannot fly away from people who have flown away from you; you cannot fly into your own arms.”


“When you hire people that are smarter than you are, you prove you are smarter than they are.”