“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give it a try....Most consumers engage in variety seeking, in any case. Why not invite them to pursue it within a purchase instead of across purchases?”

“Burying ourselves in the cultivation of a single talent is now ill advised. What we need are lots of little projects, sent out into different parts of the world, by means of many media. Thus do we carry on that irreplaceably useful conversation between now and next.”

“People who escape familiar groups and make contact with unfamiliar ones becomes smarter and more creative. They have what Ronald Burt calls a "vision advantage." They are no longer captives of their cultures.”

“Library books were, I suddenly realized, promiscuous, ready to lie down in the arms of anyone who asked. Not like bookstore books, which married their purchasers, or were brokered for marriages to others.”

“The things we try our hardest not to lose, we really just put deep abysses in the spaces between them.”

“Books are a bad family - there are those you love, and those you are indifferent to; idiots and mad cousins who you would banish except others enjoy their company; wrongheaded but fascinating eccentrics and dreamy geniuses; orphaned grandchildren; and endless brothers-in-law simply taking up space who you wish you could send straight to hell. Except you can't, for the most part. You must house them and make them comfortable and worry about them when they go on trips and there is never enough room.”

“Superhero science has taught me this: Entire universes fit comfortably inside our skulls. Not just one or two but endless universes can be packed into that dark, wet, and bony hollow without breaking it open from the inside. The space in our heads will stretch to accommodate them all. The real doorway to the fifth dimension was always right here. Inside. That infinite interior space contains all the divine, the alien, and the unworldly we’ll ever need.”