“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give it a try....Most consumers engage in variety seeking, in any case. Why not invite them to pursue it within a purchase instead of across purchases?”

“The things we try our hardest not to lose, we really just put deep abysses in the spaces between them.”

“Inequality of wealth and incomes is an essential feature of the market economy. It is the implement that makes the consumers supreme in giving them the power to force all those engaged in production to comply with their orders. It forces all those engaged in production to the utmost exertion in the service of the consumers. It makes competition work. He who best serves the consumers profits most and accumulatesriches.”

“We need never shout across the spaces to an absent God. He is nearer than our own soul, closer than our most secret thoughts”

“But Einstein came along and took space and time out of the realm of stationary things and put them in the realm of relativity—giving the onlooker dominion over time and space, because time and space are modes by which we think and not conditions in which we live.”

“The problem is that the choice we make in the market don't fully reflect our values as citizens. We might make different choices if we understood the social consequences of our purchases or investments and if we knew all other consumers and investors would join us in forbearing from certain great deals whose social consequence were abhorrent to us.”