“Information is a difference that makes a difference.”

“Things get done only if the data we gather can inform and inspire those in a position to make difference.”

“Oh, it makes a difference, I thought. And if it doesn't make a difference you will make it make a difference.”

“I want to make a difference with people who want to make a difference, doing something that makes a difference.”

“There is very little difference in people, but that little difference makes a big difference. The little difference is attitude.”

“the way we frame information for ourselves or for others can make a big difference in how we see and respond to choice. Every time we encounter new information or reexamine old information, we’re influenced by its presentation. We can use framing to our advantage, but sometimes it has a negative impact on the quality of our decisions.”