“Happiness," wrote Yeats, "is neither virtue nor pleasure nor this thing nor that, but simply growth. We are happy when we are growing." Contemporary researchers make the same argument: that it isn't goal attainment but the process of striving after goals-that is, growth-that brings happiness.”

Gretchen Rubin

Gretchen Rubin - “Happiness," wrote Yeats, "is neither...” 1

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“Happiness is neither virtue nor pleasure nor this thing nor that but simply growth. We are happy when we are growing.”

W.B. Yeats
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“It is not by sin that we attain happiness, nor is it by virtue, nor is it by that kind of divine fire by which one makes great instinctive decisions and which is neither good not evil. It is by none of these things that one reaches happiness. One never reaches happiness.”

Henri Barbusse
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“Happiness is not the reward of virtue, but is virtue itself; nor do we delight in happiness because we restrain from our lusts; but on the contrary, because we delight in it, therefore we are able to restrain them.”

Benedict de Spinoza
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“One great question underlies our experience, whether we think about it or not: what is the purpose of life? . . . From the moment of birth every human being wants happiness and does not want suffering. Neither social conditioning nor education nor ideology affects this. From the very core of our being, we simply desire contentment. . . Therefore, it is important to discover what will bring about the greatest degree of happiness.”

Tenzin Gyatso the fourteenth Dalai Lama
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“After every happiness comes misery; they may be far apart or near. The more advanced the soul, the more quickly does one follow the other. What we want is neither happiness nor misery. Both make us forget our true nature; both are chains--one iron, one gold; behind both is the Atman, who knows neither happiness nor misery. These are states, and states must ever change; but the nature of the Atman is bliss, peace, unchanging. We have not to get it, we have it; only wash away the dross and see it.”

Swami Vivekananda
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