“To eke out the most happiness from an experience, we must anticipate it, savor it as it unfolds, express happiness, and recall a happy memory.”

“Because money permits a constant stream of luxuries and indulgences, it can take away their savor, and by permitting instant gratification, money shortcuts the happiness of anticipation. Scrimping, saving, imagining, planning, hoping--these stages enlarge the happiness we feel.”

“In fact, in what’s known as “rosy prospection,” anticipation of happiness is sometimes greater than the happiness actually experienced.”

“When I find myself focusing overmuch on the anticipated future happiness of arriving at a certain goal, I remind myself to 'Enjoy now'. If I can enjoy the present, I don't need to count on the happiness that is (or isn't) waiting for me in the future".”

“One of the best ways to make yourself happy is to make other people happy. One of the best ways to make other people happy is to be happy yourself.”

“Of course it's not enough to sit around wanting to be happy; you must make the effort to take steps toward happiness by acting with more love, finding work you enjoy, and all the rest. But for me, asking myself whether I was happy had been a crucial step toward cultivating my happiness more wisely through my actions. Also, only through recognizing my happiness did I really appreciate it. Happiness depends partly on external circumstances, and it also depends on how you view those circumstances.-Gretchen Rubin”

“Happiness," wrote Yeats, "is neither virtue nor pleasure nor this thing nor that, but simply growth. We are happy when we are growing." Contemporary researchers make the same argument: that it isn't goal attainment but the process of striving after goals-that is, growth-that brings happiness.”