“The passions have been sufficiently interpreted; the point now is to discover new ones. ”

“Every given commodity fights for itself, cannot acknowledge the others, and attempts to impose itself everywhere as if it were the only one. The spectacle, then is the epic poem of this struggle, an epic which cannot be concluded by the fall of any Troy. The spectacle does not sign the praises of men and their weapons, but of commodities and their passions. In this blind struggle every commodity, pursuing its passion, unconsciously realizes something higher: the becoming-world of the commodity, which is also the becoming-commodity of the world. Thus, by means of a ruse of commodity logic, what's specific in the commodity wears itself out in the fight while the commodity-form moves toward its absolute realization.”

“The spectacle is capital accumulated to the point where it becomes image.”

“In a world that has REALLY been turned on its head, truth is a moment of falsehood. ”

“I have written less than most writers. But I have drunk far more than most drinkers.”

“He will essentially follow the language of the spectacle, for it is the only one he is familiar with.”

“Just as early industrial capitalism moved the focus of existence from being to having, post-industrial culture has moved that focus from having to appearing.”