“Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.”

“Advertising, Marketing, PR can get more people to buy your book. Only great writing can get more people to love it.”

“What you say in advertising is more important than how you say it.”

“Some PR is about getting information about a great product or thingy out to the people who would enjoy it, while other PR is about creating a web of lies that conceals the fact that your company harnesses the energy produced by rape and uses it to make a chemical that kills forests for fun. Either way, you're going to need it.”

“Beauty is the PR campaign of the soul.”

“There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.”