“Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.”

“A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.”

“Pursuing your passions makes you more interesting, and interesting people are enchanting.”

“Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.”

“Inertia. Guy’s law of enchantment: “People at rest will remain at rest, and people in motion will keep moving in the same direction unless an outside enchanter acts upon them.”

“If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.”

“While we're living, we need to get over ourselves and accept others if we want to enchant people.”