“Steve [Jobs] proves that it's OK to be an asshole... He just has a different OS.”

“Steve Jobs has a saying that A players hire A players. But B players hire C players, and C players hire D players. It doesn't take long to get to F players. This trickle-down effect causes bozo explosions in companies.”

“Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.”

“The next time you think that there's something that you "can't live without", wait for a week and then see if you're still alive or not”

“To me a book is a message from the gods to mankind; or, if not, should never be published at all.”

“Writing is the starting point from which all goodness (and crappiness) flows.”

“Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.”