“To me a book is a message from the gods to mankind; or, if not, should never be published at all.”

“I have a hardcore attitude: a “self-published, ghost-written book” is wrong because the concept behind self publishing is that you have knowledge or emotions that you want to express. Whenpeople read a book—particularly a self-published one—they have the right to expect that it’s the person’s writing, not cleaned-up dictation or slapping a name on a book that someone else wrote.”

“Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).”

“Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?”

“Writing is the starting point from which all goodness (and crappiness) flows.”

“The first good reason to write a book is to add value to people’s lives.”

“You’ll learn that the key to a great book is editing — grinding, buffing, and polishing — not writing.”