“The things we try our hardest not to lose, we really just put deep abysses in the spaces between them.”

“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give it a try....Most consumers engage in variety seeking, in any case. Why not invite them to pursue it within a purchase instead of across purchases?”

“We all lose sometimes. We fail to get what we want. Friends and loved ones leave. We make a decision we regret. We try our hardest and come up short. It's not the losing that defines us. It's how we lose. It's what we do afterward.”

“In these night recitations we create a space between things as we felt them at the time and as we speak them now. This is the space reserved for irony, sympathy and fond amusement, the means by which we rescue ourselves from the past.”

“There is a relationship between the eye contacts we make and the perceptions that we create in our heads, a relationship between the sound of another's voice and the emotions that we feel in our hearts, a relationship between our movements in space all around us and the magnetic pulls we can create between others and ourselves. All of these things (and more) make up the magic of every ordinary day and if we are able to live in this magic, to feel and to dwell in it, we will find ourselves living with magic every day. These are the white spaces in life, the spaces in between the written lines, the cracks in which the sunlight filters into. Some of us swim in the overflowing of the wine glass of life, we stand and blink our eyes in the sunlight reaching unseen places, we know where to find the white spaces, we live in magic.”

“The only things we can keep are the things we freely give to God. What we try to keep for ourselves is just what we are sure to lose.”