“A label doesn't make something so. A label is just a word. It's what a person does that makes them who they are”

“It's bullshit. It's so easy to label people, to look at a list of symptoms and say, "This is who you are. This is what you are.”

“Witches, warlocks, gremlins, orgres - they're just words,labels. Haven't you noticed that when people are labelled, their faces disappear?”

“If a person who constantly reads is labeled a bookworm, then I was quickly becoming what might be called a tapeworm.”

“So my doctor told me to watch what I'm eating - to read food labels. I'm in the store reading the Fig Newtons label: I've always liked Fig Newtons. I'm reading the label to make sure everything's fine: fat content. I looked at the serving size; two cookies. Who eats two cookies? I eat Fig Newtons by the sleeve: two sleeves is a serving size. I open them both and eat them like a tree chipper; Fig Newton shavings coming off the side.”

“Otaku is a label applied to and adopted by those people who build a culture around anime, manga, videotapes and videogames. Their ideas and values were different from the mainstream, and so they were labeled otaku, or called themselves otaku, to indicate that difference.... In the end, otaku is just a label created to contain difference. --Ono Norihiro”