“Oh, it's simple pragmatism, Dad. It's called the real world. If we refused to do business with the morally questionable, the deal volume would drop in half and the good guys like us would end up poor. Then where would we all be?" said Roger. "On a nice dry spit of land know as the moral high ground?" suggested the Major.”

“It's all you think about, all you talk about, and all you want us to talk about. What in the world would we call something like that? Oh, yeah! An obsession!”

“We tell ourselves how lovely it would be, would it not, if there were a God who created the universe and benign Providence, a moral world order, and life beyond the grave, yet it is very evident, is it not, that all of this is the way we should inevitably wish it to be. And it would be even more remarkable if our poor, ignorant bondsman ancestors had managed to solve all these difficult cosmic questions.”

“And so, in the end, the question of markets is really a question about how we want to live together. Do we want a society where everything is up for sale? Or are there certain moral and civic goods that markets do not honor and money cannot buy?”

“What kind of world would we create if three times a day we activated our compassion and reason as we sat down to eat, if we had the moral imagination and the pragmatic will to change our most fundamental act of consumption?”

“Such a better world it would be if we all had the morals of a Golden Retriever; butt sniffing notwithstanding.”