“Fishing is much more than fish. It is the great occasion when we may return to the fine simplicity of our forefathers. ”

“Increasingly, we will be faced with a choice: whether to keep the oceans for wild fish or farmed fish. Farming domesticated species in close proximity with wild fish will mean that domesticated fish always win. Nobody in the world of policy appears to be asking what is best for society, wild fish or farmed fish. And what sort of farmed fish, anyway? Were this question to be asked, and answered honestly, we might find that our interests lay in prioritizing wild fish and making their ecosystems more productive by leaving them alone enough of the time.”

“If we were to one day encounter a form of life more powerful and intelligent than our own, and it regarded us as we regard fish, what would be our argument against being eaten?”

“The corridor couldn't have smelled more strongly of fish guts if we had actually been inside a fish.”

“No net less wide than a man's whole heart, nor less fine of mesh than love, will hold the sacred Fish.”

“There is no way to be truly great in this world. We are impaled on the crook of conditioning. A fish that is in the water has no choice that he is. Genius would have it that we swim in sand. We are fish and we drown.”