“The man was running away with the rest, and selling his papers for a shilling each as he ran—a grotesque mingling of profit and panic.”

“It is not the fault of the entrepreneurs that the consumers, the people, the common man, prefer liquor to Bibles and detective stories to serious books, and that governments prefer guns to butter. The entrepreneur does not make greater profits in selling bad things than in selling good things. His profits are the greater the better he succeeds in providing the consumers with those things they ask for most intensely.”

“I ran away one day. He was running in the same direction.”

“By the way, Dorian, he (Lord Henry) said, after a pause, what does it profit a man if he gain the whole world and lose - how does the quotation run? - his own soul? ”

“In the beginning when the world was young there were a great many thoughts but no such thing as a truth. Man made the truths himself and each truth was a composite of a great many vague thoughts. It was the truths that made the people grotesques. The moment one of the people took one of the truths to himself, called it his truth, and tried to live his life by it, he became a grotesque and the truth he embraced became a falsehood.”

“When you sell a man a book you don't sell him just 12 ounces of paper and ink and glue--you sell him a whole new life.”