“Lying is a full time occupation, even if you tell just one, because once you tell it, you're stuck with it. If you want to do it right, you have to visualize it, conjure the graphics, tone, and sequence of action, then relate it purposefully in the midst of seemingly spontaneous dialogue. The more actual the lie becomes to the listener, the more actual it becomes to the teller, which is scariest of all. Some people really get to believing their own lies.”

“That's stupid. Everyone lies.""Yeah, well, it's a waste of time. The more lies you tell the more stories you have to remember. Believe me: it's easier to just be honest.”

“If you tell a lie long enough, it becomes real. Then the lie no longer exists and all you're left with is your version of the truth.”

“Junko: That sort of thing happens all the time. You get drunk on your own "correctness," and the more stubborn you get, the further happiness flies away from you. It's a bitter pill to swallow.Madoka: I wonder if there's any way I can help...Junko: Even good advice from others won't bring any clear solutions to someone in that frame of mind. ...Even so, you want to find a solution? Then go ahead and screw up. If she's being too correct, then somebody should make mistakes for her.Madoka: I should screw up...?Junko: Yep! Tell a really bad lie. Run away in the face of something scary. She may not understand what you're trying to do at first, but there are times when you realize in hindsight that a mistake was the right thing to do... During those times when you're just stuck for an answer, making a mistake is one method of unsticking yourself. Madoka, you've grown up to be a good kid. You don't tell lies, and you don't do bad things. You're a girl who works hard at what she thinks is right. You get an "A" as a child. So before you become an adult, you have to start practicing falling down. You see, we adults have our pride and responsibilities, so it becomes harder and harder to make mistakes.”

“A lie does not become truth just because ten people are telling it.”

“It’s all going to be okay. She would like to hear that now, even if it was a lie. Because some lies are beautiful. Stories do not tell you that.”