“Before one may scare the plain people one must first have a firm understanding of the bugaboos that most facilely alarm them. One must study the schemes that have served to do it in the past, and one must study very carefully the technic of the chief current professionals.”

“The trouble with fighting for human freedom is that one spends most of one's time defending scoundrels. For it is against scoundrels that oppressive laws are first aimed, and oppression must be stopped at the beginning if it is to be stopped at all.”

“No one in this world, so far as I know—and I have searched the record for years, and employed agents to help me—has ever lost money by underestimating the intelligence of the great masses of the plain people.”

“Ask the average American what is the salient passion in his emotional armamentarium—what is the idea that lies at the bottom of all his other ideas—and it is very probable that, nine times out of ten, he will nominate his hot and unquenchable rage for liberty. He regards himself, indeed, as the chief exponent of liberty in the whole world, and all its other advocates as no more than his followers, half timorous and half envious. To question his ardour is to insult him as grievously as if one questioned the honour of the republic or the chastity of his wife. And yet it must be plain to any dispassionate observer that this ardour, in the course of a century and a half, has lost a large part of its old burning reality and descended to the estate of a mere phosphorescent superstition.”

“Democracy is grounded upon so childish a complex of fallacies that they must be protected by a rigid system of taboos, else even halfwits would argue it to pieces. Its first concern must be to penalize the free play of ideas.”

“The best teacher is not the one who knows most but the one who is most capable of reducing knowledge to that simple compound of the obvious and wonderful.”

“Democracy is a pathetic belief in the collective wisdom of individual ignorance. No one in this world, so far as I know—and I have researched the records for years, and employed agents to help me—has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has anyone ever lost public office thereby.”